To what extent does digital distribution effect the marketing and consumption of media products in the media area you have studied 

Digital distribution effects the marketing and consumption of media products by blurring the production, distribution and exhibition of music in the music industry. It therefore devalues the music as it can be produced and exhibited by people, called prosumers.

The ability to be able to get your own music out there to consumers so easily, through websites such as YouTube and soundcloud has made it accessible to a wider range of people. Things such as xfactor could also be clased as digital distribution as the songs being performed by the acts on the show are songs that syco own the rights to. This means that they advertise the song and will benefit from any sales. This has effected music products because it can take away from the original meaning of the song, devaluing it. 

To what extent does digital distribution effect the marketing and consumption of media products in the media area you have studied 

Digital distribution effects the marketing and consumption of media products by blurring the production, distribution and exhibition of music in the music industry. It therefore devalues the music as it can be produced and exhibited by people, called prosumers.

The ability to be able to get your own music out there to consumers so easily, through websites such as YouTube and soundcloud has made it accessible to a wider range of people. Things such as xfactor could also be clased as digital distribution as the songs being performed by the acts on the show are songs that syco own the rights to. This means that they advertise the song and will benefit from any sales. This has effected music products because it can take away from the original meaning of the song, devaluing it. 

Age stereotype

Cultural norm- what society expects 

Youth- rebellion 

Adults- moral power 

Adults hate youth- they're jealous of freedom and no responsibility, their time of freedom has passed. Too scared to live the life they wanted society wasn't as accepting. Care free no stress they have a lot of responsibility, mid life crisis, walking out on families - second age of youth 

Why are adults in love with youth- energetic, less informed so makes then feel smarter from more life experiences. Want to be younger and more beautiful 

Tv drama made by adults so reflects their views 

Positives of youth

Physically and mentally able 

Lack in responsibility 

Sociable 

Future ahead of us 

Beautiful 

Free to make mistakes 

Positives of old

Wise ,learned from mistakes 

Life experience 

Being respected 

Wealth/ achievement 

Negatives of youth

Rebellious 

Gullible 

Naive

Sexually irresponsible 

Easily led

Materialistic 

Hormonal 

Drug abuse

Insecure 

Negatives of being old 

Incapable 

Lonliness 

Vulnerable 

Victims 

Dependant 

Grumpy 

Disabled 

Stereotypes - artificial barriers constructed by society to appear "normal" 

Sexuality

Mise en scene and sound 

The Mise en Scene shows that they are both feminine and gentle. This is because The costumes are silken and one women has a shorter dress. This would portray the stereotype of the relationship between the two women as sympathetic but it may also show the relationship as sexualised when one woman hovers her hand over the other.

The prop shows red paint. this could show portray lust or love because red is associated with these themes.

Camera angles

Composition shows power 

Shots of her breasts shows she's the main focus of the shot 

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