To what extent does digital distribution effect the marketing and consumption of media products in the media area you have studied 

Digital distribution effects the marketing and consumption of media products by blurring the production, distribution and exhibition of music in the music industry. It therefore devalues the music as it can be produced and exhibited by people, called prosumers.

The ability to be able to get your own music out there to consumers so easily, through websites such as YouTube and soundcloud has made it accessible to a wider range of people. Things such as xfactor could also be clased as digital distribution as the songs being performed by the acts on the show are songs that syco own the rights to. This means that they advertise the song and will benefit from any sales. This has effected music products because it can take away from the original meaning of the song, devaluing it.